Showing posts from September 11, 2016

Is it so hard to write for small business marketing? Know why

Is it so hard to write for small business marketing? Well, there are few specific aspects to make an impression. There is already heavy competition existing.and it necessitates to create a unique marketing and selling strategy to reach targeted audience.

In this blog post, I will discuss few key areas of content writing for marketing purposes. Unlike any other regular article, blog post or a social media post, writing for marketing a business or a product need to have specific goals and framework to create content.

Checklist prior to the preparation of content:

- Goal / CTA

- Focused areas in the interest of customer

- Assessment of near-end requirements of customer

- Why your business / product is unique and how it is competitive

- Analyze and explain how your product has the highest quality

- ROI to the customer

- Cost versus benefits to the customer

- Industrial view and market scope emphasizing the value of the product

- Macro analysis of benefits to customer

Review the First Draft